Mercedes-Benz Arena

China's first rights-named sports and entertainment venue opened in Shanghai in November 2010. Promoting a multi-function sports, concert and exhibition centre to both Chinese and international markets requires an understanding of different customer preferences. Scribes wrote and edited a media kit including venue profile, company history, CEO biography and rights-naming deal files. We also prepared a series of press releases promoting Usher's OMG World Tour concert at the arena in spring 2011.