Blog

Scribes Spans the Map of Asia

It’s been an exciting first quarter of 2017 here at Scribes. So, in advance of our forthcoming new 10th anniversary website, we’ve mapped some of our most recent content, marketing and research projects spanning Asia Pacific. So far this year, we’ve examined e-commerce expansion in Singapore and Thailand, discussed the management of the MTR in Hong Kong and explored behind the scenes in Hengqin Island – China’s new offshore entertainment and real estate hotspot. We also stopped off in Labuan to report how companies are using it as a financing base for commercial projects across ASEAN, and analysed the changing electronics and digital …

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Introducing… Check-in Asia Hotels & Travel

Exciting news! We’re checking-in with a new brand – and a new suite of services, offering inspired, knowledge-driven creative marketing in Asia and beyond. We give you … Check-in Asia Hotels & Travel, a specialist division of Scribes of the Orient. So, what’s new? Check-in Asia has been developed to position ourselves at the forefront of Asia’s tourism revolution. This exciting new division of Scribes of the Orient will provide bespoke content, branding, research and marketing services carefully tailored to meet the changing regional and global needs of blue-chip hotel brands and travel companies. Since we founded Scribes of the …

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Scribes Teams With DKSH to Produce 150th Anniversary Publication

Scribes teamed up with Zurich-based market expansion services provider DKSH to produce the content for the firm’s 150th anniversary publication. This is our third collaboration with DKSH, having managed the content for the company’s annual Asia business magazine, Expand, in both 2013 and 2014. Entitled The Future of Market Expansion Services (MES), the publication features contributions and perspectives from a host of business leaders in Asia and worldwide, including Tony Fernandes (Air Asia), Dr Wolfgang Baier (SingPost), Stuart Green (Interbrand), Charles V. Bergh (Levi Strauss), Katherine Garrett-Cox (Alliance Trust), John Riady (Lippo Group) and George Yeo (Kerry Logistics). The Future …

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Market Analysis of Travel and Tourism in Malaysia

Scribes continues to research and analyse important trends in travel and tourism in Asia with our latest Malaysia Travel and Tourism Report for Mintel. Famed for its visually captivating “Malaysia Truly Asia” television adverts, Malaysia’s tourism industry has reached an inflection point. Amid an economic downtown, political turmoil and a significantly devalued currency, Malaysia is placing a strong emphasis on tourism as a key sector for generating revenues. But as regional competition between destinations heats up to attract newly affluent travellers from across Asia, Malaysia knows its tourism offerings need refreshing and its destination promotions must demonstrate greater creativity. This detailed report …

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Gemstones, Seafood and Cricket: Chinese Tourism in Sri Lanka

In the first of a new series of articles assessing the impact of Chinese tourism across Asia, Scribes’ Gary Bowerman takes a trip to the island of Sri Lanka. The Members’ Stand at the Galle Cricket Club is an unexpected venue to encounter Chinese tourists. But at 10am on 12 August, six Chinese girls took their seats for the start of the first test match between Sri Lanka and India. Evidently, not cricket fans, they took plenty of smartphone photos, stayed an hour and then departed. Their local guide was waiting outside the gate. It is easy to wonder why …

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