Inspired by China’s e-commerce trends, invested by Chinese mega players, such as Alibaba and JD.com, and driven by increasing smartphone usage and consumer affluence, online shopping is expanding fast across South East Asia.
Fierce competition for sales is overlaid by unique conditions in each country. Brands are adapting their business models to compete in fragmenting markets characterised by distinctive product preferences and price sensitivities.
Since 2016, Scribes has been working with DKSH, the leading Market Expansion Services provider with a focus on Asia, to curate an evolving content series analysing key issues for brand owners, e-commerce providers and online consumers.
Here are three recent examples:
1) Will South East Asia be the next China? Chinese influence is driving new e-commerce buying patterns across the region. The emerging internet economies of South East Asia are gaining global attention, and for good reason. Burnished by commercial and behavioral influences from China’s soaring e-commerce sector, South East Asia’s increasingly assertive online buyers offer significant potential for brands.
2) Baby Care Brand Shopping Goes Online. The growth of online baby product sales is one of the most compelling e-commerce trends in South East Asia in 2017. As more parents embrace the convenience of shopping online, baby care brands are devising creative marketing campaigns to capture a greater market share. From consumer experience mapping and reassessing pricing strategies to investing in technical systems and resource capabilities, tapping into ASEAN’s baby products boom requires a 360-degree strategy.
3) Benefits of Automation for E-commerce Operations. Data-driven smart technology is enhancing the online shopping experience as consumer demand patterns continue to evolve across South East Asia. Automation is more than a cost-saving lever, it is a key enabler of speed and precision, and helps deliver the customized online shopping experiences that consumers now expect.